Have Millennials Found The Feels Of ‘Do Good Feels Good’?

Happy Feet

A study by a University of Oregon professor and his colleagues demonstrates that charitable contributions create a response in the brain that mimics one activated by drugs and other stimuli. This response elicits a surge of dopamine and endorphins that are experienced as “hedonic” and rewarding. Charitable giving can feel pleasurable in the deepest parts of your physiology.

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